Our client is looking to recruit a talented commercially focus Head of Marketing to join their senior leadership team to build and execute an effective marketing strategy for meeting lead generation targets. You will be based from their HQ in Lincoln.
This is an incredible opportunity for a self-motivated, highly innovative individual who relishes taking ownership of delivery and results.
You will be responsible for leading, recruiting and developing a marketing team from strategy through to campaign creation, website optimisation and paid media. You will be working closely with the Sales and Customer Success team to supercharge the sales pipeline. This is a hands-on, player/leadership role where you can really make a difference.
Responsibilities
- Own and lead the marketing strategy
- Creating compelling marketing materials to drive lead generation activities
- Taking ownership of campaign activity and reporting on success against KPIs
- Supporting demand generation strategy and contributing ideas for new activity
- Creating supporting go-to-market messaging and assets for sales enablement
- Using digital channels to amplify content, including social (organic and paid), PPC, email, and other digital channels
- Supporting pipeline growth by working closely with Sales and Customer Success across, content marketing, website, paid ads, and email
- Managing website content, landing pages, and forms to support campaigns
- Understanding the competitive landscape, target audiences, personas, brand proposition, and key messages to develop materials that drive engagement and response
- Apply AI tools to improve how you work
Skills and Experience
- Self-sufficient, capable of creating and executing campaigns and reporting on results
- Experience in B2B SaaS marketing and lead generation activities
- Strong affinity for helping sales teams achieve revenue targets
- Commercially minded, with a focus on pipeline growth and key marketing metrics
- Excellent written and verbal communication skills
- Creative thinker who pitches new ideas and refines what's live
- Analytical and able to make data-driven decisions to optimise results
- Team player through and through, with an outgoing, proactive attitude
- Experience using HubSpot, Salesforce, or similar
Salary and Hours
- Basic of up to £60,000pa depending on experience
- Uncapped commission
- Hours are 09:00 – 17:30 M-F
Benefits
- Exciting, Fun, Relaxed Working Environment: Join a team that values creativity, collaboration,
and fun.
- Ultra-Modern City Centre Offices: Enjoy working in a state-of-the-art office with sit/stand
desks and private meeting rooms.
- Hybrid Working: Work from home up to 2 days per week.
Perks
- Well-stocked cupboards, fridge, fruit bowls, company bar, and regular social events.
- Discounted city centre parking
- Private Medical Insurance: Access to comprehensive health coverage
- Employee Assistance Program
- Cycle to Work Scheme: Support for healthier, more sustainable commuting options
About the Company
My client is the platform behind comms that people actually read. They help organisations turn dry, ignored updates into content that lands, throughout the whole employee journey. So it finally gets noticed. They’re a UK headquartered team who care about doing brilliant work and helping their customers do the same.
They’re building a future-ready team where AI is part of how we work smarter, not just a buzzword. If you're curious, adaptable, and open to using AI to improve how you work, you'll thrive!