Due to continued business growth our client is looking to recruit an experienced Lead Generation Marketing Specialist to join their friendly, well- established family business.
The ideal candidate will be an ambitious and proactive Lead Generation Specialist with previous marketing experience and will play a vital role in growth strategy.
Job Overview
Working closely with the Marketing Manager, the successful candidate will be responsible for tactical marketing initiatives, overseeing CRM automations, short-term lead generation strategies and conducting market research to support and inform wider marketing efforts.
A major focus will be on pipeline development and client acquisition, with responsibility for maximising conversions of opportunity into sales through ongoing campaign research, execution and optimisation of targeted activities.
Brand image plays a core part in the current marketing strategy, so the candidate must understand brand value and the role of image throughout every touchpoint.
The competitive market drives a push on increased strategy and a range of tactics; therefore, the role requires a proactive approach, combining data-led insight with effective delivery techniques to drive revenue growth.
This is an exciting opportunity to join a forward-thinking, high-performing company with ambition for market leadership.
Key Responsibilities -
Market Research
- Conduct market research, industry, economic changes, competitors, clients
- Analyse industry reports and give recommended actions based on insights
- Utilise research to develop and execute strategies
- Analyse and report to the wider business to inform strategy
Lead Generation
- Coordinate short-term marketing strategies to generate and quantify new leads
- Build and manage a robust sales pipeline of prospective clients
- Support the conversion of existing quotations into sales
Marketing Support
Support the Marketing Manager where required
Assist in long-term marketing and brand building initiatives when needed
CRM operations
- Oversee our current CRM automations and lead flows effectively
- Analyses outcomes as required and share insights to further inform strategy
Qualifications & Skills:
- Bachelor’s degree in marketing, Business or in a related field (or equivalent experience)
- Strong written and verbal communication skills
- Highly organised with strong attention to detail
- Ambitious and self-motivated
- Understanding of marketing concepts
- Lead generation experience, ideally B2B
- Data analytics - use of excel and CRM systems
- Driving license