Marketing & Content Executive
Our well- established client is looking to recruit a creative, practical, organised person to help tell the story of their business. You will deliver marketing activity, and create content for their website and other social media channels
The role
Reporting to the Operations Director and Managing Director, you will work alongside the International Social Media Specialist as well as the wider Web Team and Product Photographers. This is a varied, hands-on role with responsibility for planning and delivering day-to-day marketing activity, creating engaging content and maintaining a consistent presence across their marketing and social media channels.
The role offers scope to grow with the business, with responsibility matched to the successful applicant’s experience
Responsibilities:
- Plan and deliver marketing campaigns and seasonal marketing campaigns, following agreed business priorities and company branding.
- Create photography, video, copy and marketing assets for coordinated use across print, social media, email and the website.
- Take responsibility for planning, creating, scheduling and publishing day-to-day social media content across the clients’ platforms, working collaboratively with the International Social Media Specialist to maintain a coordinated content calendar.
- Own the routine social media inboxes, responding to enquiries and comments promptly and escalating queries or complaints when needed.
Respond to Google and Trip Advisor Reviews.
- Create and manage email newsletters and marketing campaigns using Klaviyo, alongside producing promotional content for the website.
- Coordinate the design, production and updating of customer-facing marketing materials, including menus, leaflets, posters, exhibition banners and promotional literature, ensuring accuracy and consistent branding. Liaise with external designers and printers where required.
- Support the Web Team with product photography and the preparation of accurate, engaging website listings as required.
- Work with the Web Team and photographers to coordinate product photography content.
- Support marketing activity using the CRM, system with the Managing Director and relevant colleagues on customer communications and campaigns.
- Monitor campaign performance and expenditure against agreed budgets
- Liaise with website developers, CRM suppliers, publishers and advertising representatives to support existing marketing activity.
- Explore new advertising opportunities in line with agreed business priorities.
About you
- Creative and confident producing digital content, with a good eye for presentation, artistic flare and attention to detail.
- Confident working independently, using initiative to plan and deliver engaging content while maintaining agreed brand standards and business priorities.
- Organised, approachable, able to manage several pieces of work at once and work to tight deadlines when required.
- Comfortable photographing products and preparing website listings, or keen to learn.
- A clear, accurate and creative writer with a high standard of grammar and spelling
- Confident using social media and able to take responsibility for routine customer messages.
- Interested in reviewing results and learning what makes campaigns effective
Skills/ Experience
- A marketing qualification is welcome but not essential. Full training on client’s product photography and listing process will be provided.
Experience using Canva, Adobe Creative Suite or similar design software is ideal.
Experience with social platforms, email marketing, basic image editing, website content, photography and Klaviyo CRM system essential.
The ideal candidate will have a minimum of 3 years’ experience in a similar role
Salary £30,000–£34,000, dependent upon experience
Hours - 9am to 5:30pm Monday to Friday including alternate weekends
28 Holiday Days Per year
On site parking
Company pension