Due to continued growth my client is looking to recruit an experienced Marketing Manager to be based at their head office near Horncastle (some hybrid working will be possible after your probation, majority will be office based). This role is full time and permanent. Hours are 08:00 – 16:00 or 09:00 – 17:00 M-F.
Own transport is essential due to office location.
My client is seeking an enthusiastic, self-motivated Marketing Manager to own and deliver the organisation’s marketing strategy across membership growth, engagement, and digital channels. This is a pivotal leadership role responsible for driving brand awareness, increasing membership numbers, strengthening community engagement, and ensuring consistent, high-quality communication across all marketing and social media platforms.
The role combines strategic marketing leadership with hands-on execution, managing campaigns, content, data, and performance reporting. It is ideally suited to a commercially minded marketer with experience in membership organisations and a strong understanding of digital and social media within the wellbeing sector.
Key Responsibilities
Marketing Strategy & Campaign Management
• Own and deliver the marketing plan in line with organisational objectives, contributing to strategy development and execution.
• Review campaign performance, capture learnings, and make clear recommendations for future activity.
• Identify new opportunities and develop creative ideas into fully worked marketing plans.
• Support the CEO and Directors with marketing initiatives as required.
Membership Growth & Engagement
• Drive recruitment and retention across all grades of individual membership.
• Manage the welcome journey and ongoing engagement for members.
• Oversee membership renewals, subscription collection, and follow-up campaigns to minimise lapsers.
• Monitor member feedback, comments, and suggestions to ensure continuous improvement.
• Develop and evolve membership products, services, and incentives to keep the offering compelling and current.
• Oversee CPD monitoring and ensure compliance with relevant policies and procedures.
• Maintain and report on membership data, ensuring high-quality data usage across the organisation.
Digital Marketing Management
• Take ownership of the organisation’s presence across all relevant platforms.
• Drive lead generation and conversion, including occasional paid digital marketing.
Analytics, Tools & Reporting
• Own and optimise marketing tools such as ActiveCampaign and Klaviyo for campaigns and customer communications.
• Track and analyse key performance metrics including social media analytics, Google Analytics, and CRM/CMS data.
• Build and deliver monthly performance reports, tracking results against agreed targets.
Skills & Experience Required
• Proven experience in marketing and Shopify sites.
• Strong background in digital marketing, including analytics.
• Experience developing and delivering integrated marketing campaigns.
• Excellent written and verbal communication skills.
• Strong project and time management skills with the ability to work autonomously.
• Commercial awareness and understanding of lead generation and conversion.
• Highly organised with strong attention to detail.
• Ability to work collaboratively in a small team with minimal supervision.
Desirable Experience
• Experience in the Health, Wellness, or Wellbeing sector.
• Experience managing CRM/CMS systems.
• Additional language skills (advantageous due to the organisation’s international reach).
Business Justification
This role is critical to driving sustainable growth, strengthening brand presence, and improving sales and site performance. This critical marketing role is a leadership position that ensures consistency, efficiency, and strategic focus across all marketing channels.
An attractive salary will be offered depending on experience.